The world of Glow Luxury is fun, fabulous and affordable. This former dental hygienist with big dreams brought one to life in the most unlikely turn of events. “During the COVID-19 pandemic, while I was stuck at home, I cleaned out my closet and sold a few of my own bags,” Lauren Williams remembers. “It quickly gained traction.”
The idea is simple: pre-loved handbags at accessible prices. With sales through e-commerce and live selling platforms < eBay LIVE and Instagram > Lauren has created a devoted community of like-minded fashionistas.
What makes this business so unique? “We’re obsessed with helping every girl find her dream bag. Think boutique meets best friend meets personal shopper.”
This winning combination is undeniable. Lauren admits she loves working with people and building relationships. She curated a female team with a finite focus on authenticity and approachability. “Our vibe is warm … Our brand is rooted in trust. I get to dream big, lead with heart and building something that reflects my values.”
Teamwork = Dreamwork at Glow Luxury. Lauren insists that her small, but mighty girl gang is the secret to her success. “Business is way more fun and sustainable when you have the right team and community.” She’s quick to note, the behind-the-scenes hustle isn’t always glamorous – but it makes the accomplishments that much more worthy. As Glow Luxury continues to evolve with new platforms and improved business processes, the vision remains: “Luxury for less with transparency, trust and a little sparkle”.
Lauren Williams | Photography by Jason Masters
