Power Up Little Rock is hosted by the chamber and presented by Arvest Bank. This quarterly series highlights important tourism developments, trends, and issues within the region and the state.
Get ready to Power UP at the State of Tourism event!

Save the date and make plans to join us on Wednesday, July 16, 2025 from 11:30- 1pm at the Clinton Presidential Library Great Hall.

Join us for a dynamic Power Up panel discussion exploring the evolving landscape of tourism in Central Arkansas. Industry leaders will share insights on how our region is attracting visitors, enhancing cultural and recreational assets, and leveraging tourism to drive economic growth. From outdoor adventures to culinary hotspots and heritage tourism, discover how the region is positioning itself as a premier destination for travelers and locals alike.

This is your chance to hear directly from:

Delaney Thomas – Director of Tourism – Arkansas Department of Parks, Heritage, and Tourism
Gina Gemberling – President & CEO, Little Rock Convention & Visitors Bureau
Karen Trevino – President & CEO, North Little Rock Tourism
Steve Arrison – Hot Springs Convention & Visitors Bureau
If you want the inside scoop on tourism in Arkansas, you need to be in the room for this discussion. Bring your questions, gain fresh insights, and connect with the experts.